The foliage of this laurel is seemly much like the common Cherry Laurel however Novitas’ leaves are more slender and elongated. Flowers in spring turn to large deep dark purple berries in autumn, which is most attractive to wildlife. With these large dark green leaves and evergreen nature, it works very well as hedging, a screening plant or equally at home as a shaped specimen plant.
This drought resistant plant will grow in any moist but well-drained, moderately fertile soil in sun or partial shade but may become chlorotic on shallow chalky soils.
Mature Height: 4–8m